ENTREPRENEURSHIP: Medical Advocacy Partners
theClubhou.se member Suzette Verbeck has ventured into entrepreneurship in the Health IT world with her business Medical Advocacy Partners.
What is the business?
I am a healthcare consultant and my business is Medical Advocacy Partners. I help physicians, mostly primary care, simplify their transition to value based care and improve overall clinical and business performance.
When and where did you found it?
I started my Georgia business in September of 2015.
What were you like in school?
School was a long time ago and my focus was on photography and journalism. I went back to college after my children started school and obtained my nursing license, with a goal of being a case manager.
Any extra-curricular activities?
My husband and I like to support our local artists in Augusta.
Any significant experiences/skills that (with hindsight) influenced your business?
My next step is to use my marketing and computer experience to promote my own business.
Any previous entrepreneurial experience? Lessons learned?
I started my first business 23 years ago, just after my first son was born. I wanted to buy a computer and needed to find a way to pay for it because we decided I would stop working.
What appealed to you about entrepreneurship?
I like the flexible schedule and being my own boss.
How did you get the idea?
My last jobs were with insurance companies as a quality consultant. I covered a large territory in Georgia and South Carolina doing some of the things I do now, but my focus was on improving the quality analytics for the insurance companies. I saw an opportunity to work directly with a group of physicians, so I hired a lawyer and presented them a contract. Now I focus on improving physicians businesses while improving the quality of care their patients receive.
How has your idea progressed over time?
Now I would like to grow my company, so I need to learn how to develop a business plan and find funding.
How did you market your business?
Brian Stewart designed my logo and a short video for my simple website. Now I need to start to market my business so it can grow.
How did you choose who to hire?
I recently hired a part-time assistant who has experience managing a business office.
Who are your main competitors?
There are large consulting companies that do some of the same things I do, but they tend to work with large practices and are expensive.
I am looking for a mentor!
How has working out of theClubhou.se benefitted your company?
I have attended some educational events, but plan to spend more time at theClubhou.se this year. My focus will be to improve our community’s health and also promote our local artists. I also want to create an app!